Job Description

Position Overview: Director of Marketing and Communications

Location: Los Angeles, CA
Reports to: Chief of Staff
Category: Classified
Salary Range: Starting at $110,000, commensurate with experience
Benefits : Full-time employees of ICEF Public Schools are entitled to Medical, Life Insurance, Dental and Vision plans, and various retirement programs offered by ICEF Public Schools.

About ICEF

ICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life. Our work is grounded in five mission-aligned pillars:

• Educating and Empowering Courageous Leaders
• Providing a Diverse Community that Honors Each Student’s Uniqueness
• Fostering Academic Excellence
• Nurturing Healthy Minds
• Inspiring Critical Thinkers

Learn more at:

Job Description

Position Summary

ICEF is seeking a strategic, creative, and data-savvy Director of Marketing and Communications to lead and elevate ICEF's brand presence across platforms. Reporting to the Chief of Staff, the Director will oversee ICEF's external communications, public relations, social media, and strategic marketing campaigns for enrollment and recruitment. This leader will ensure alignment and consistency in ICEF's brand, build community trust, and broaden ICEF's visibility and reach.

Key Responsibilities

Marketing & Communications Strategy

• Develop and implement a network-wide strategic communications plan and budget aligned to ICEF’s vision and mission
• Build and maintain a compelling and cohesive brand presence across print, digital, and community channels
• Lead public relations, press engagement, media requests, and crisis communications
• Manage ICEF's digital communications including website, email newsletters, advertisements, and social media 
• Partner with the Director of Strategic Enrollment to design and oversee marketing campaigns supporting student enrollment and staff recruitment
• Manage and maintain inventory of branded collateral such as ICEF-branded clothing, marketing swag, promotional banners, recruiting flyers, etc.
• Work with the Chief of Staff to set quarterly and annual goals aligned with strategic priorities and measure progress through clear KPIs
• Represent marketing and communications in Cabinet-level strategy, planning, and reporting

Stakeholder & Community Engagement

• Develop and implement strategies to raise ICEF's visibility with families, educators, elected officials, community partners, and donors
• Attend community and political events to build relationships and represent ICEF’s mission and voice
• Craft messaging that amplifies student and family voices and authentically reflects ICEF's communities

Event Strategy & Execution

• Plan, coordinate, and execute high-impact events that promote ICEF’s mission, including press events, community gatherings, staff celebrations, and student showcases

• Partner with school and Home Office teams to ensure branding and messaging are consistent across all events

• Oversee event communications, including invitations, promotional campaigns, and public engagement strategies

Organizational Messaging

• Support the Chief of Staff and CEO with internal and external communications, including newsletters, speeches, board reports, and talking points
• Support the Chief of Staff and CEO to ensure consistent and mission-aligned messaging across all departments and teams
• Support the Chief of Staff to build systems and processes to increase internal transparency, knowledge-sharing, and alignment 

Measurement & Continuous Improvement

• Track and report performance metrics including engagement, reach, conversion, and brand perception
• Analyze marketing effectiveness and lead cycles to continuously improve reach and impact
• Partner with Cabinet to evaluate brand health and refine messaging strategies as needed

Minimum Qualifications

• Bachelor’s degree required; advanced degree in communications, marketing, public relations, or related field preferred
• At least 5 years of experience leading marketing and communications initiatives in a nonprofit, education, or mission-driven context
• Demonstrated excellence in writing, editing, and verbal communication
• Deep understanding of brand development, digital strategy, and social media best practices
• Strong leadership, team management, and project execution skills
• Ability to work cross-functionally and with senior leadership
• Commitment to educational equity and ICEF’s mission
• TB clearance
• Background check clearance

Preferred Qualifications

• Experience working with K-12 schools or within the charter/public education sector
• Familiarity with Los Angeles communities and the issues facing students and families
• Proficiency in CRM systems, web CMS platforms, and graphic design or content creation tools
• Bilingual (Spanish/English) a plus
• Experience with strategic use of KPIs to regularly assess impact of marketing and communications tactics  

ICEF is an Equal Opportunity Employer

ICEF is committed to building a diverse and inclusive team that reflects the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or age.

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