We are seeking an early-career, tactical marketing professional to join our team as a Digital Marketing Coordinator for our corporate office in Nashville, TN . This role is responsible for executing digital marketing campaigns, with an emphasis on paid advertising and search engine optimization (SEO), while also supporting various marketing initiatives. This position empowers the Senior Marketing Specialist to concentrate on strategic initiatives for Blevins, ensuring a cohesive approach to our marketing efforts.
At Blevins, Inc., we've proudly remained family-owned since 1971, with a people-first philosophy that extends to both our employees and customers. We believe in fostering teamwork, supporting growth through cross-training, and delivering exceptional service. Our dedication to providing the right building products and solutions for manufactured homes is driven by trust and long-standing relationships. We take pride in our past while eagerly pursuing future opportunities as our company continues to grow.
Hybrid role: Flexible working from home as business needs allow.
What you will do...
• Oversee the eCommerce platform for optimal performance and reliability.
• Manage paid advertising campaigns on Amazon, Walmart, and Facebook.
• Execute SEO strategies, including keyword research and metadata optimization.
• Track and optimize campaign performance.
• Generate performance reports and coordinate the Shed Parts Pro Partner Program.
• Assist with promotions, product content updates, and catalog maintenance.
• Optimize store presence, including layout and A+ content.
• Create engaging marketing content (blogs, banners, social posts) and manage social media engagement.
• Attend marketing team meetings and support miscellaneous requests.
• Monitor campaign performance and collaborate with cross-functional teams.
• Ensure seamless data flow and manage API integrations.
• Communicate technical concepts to non-technical stakeholders.
• Enhance user experience and develop promotional campaigns.
• Provide support for customer issues related to the eCommerce site.
• Analyze sales data to optimize product information and manage inventory with ERP integration.
• Proficiency in tracking and analyzing key performance indicators (KPIs).
Our Employees Enjoy:
Requirements
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