ENTREPRENEURSHIP – 311 SYLLABUS FOR CLASS 12
| S. No. | Unit | Topics |
|---|---|---|
| Unit 1 | Entrepreneurial Opportunity | – Sensing Entrepreneurial Opportunities – Environment Scanning |
| Unit 2 | Entrepreneurial Planning | – Forms of Business Organization: Sole Proprietorship, Partnership, Company – Business Plan: Concept, Format – Components of Business Plan: Organizational Plan, Operational Plan, Production Plan, Financial Plan, Marketing Plan, Human Resource Planning |
| Unit 3 | Enterprise Marketing | – Marketing and Sales Strategy – Branding, Logo, Tagline – Promotion Strategy |
| Unit 4 | Enterprise Growth Strategies | – Franchising: Concept, Types, Advantages, Limitations – Mergers and Acquisitions: Concept, Reasons, Types |
| Unit 5 | Business Arithmetic | – Computation of Working Capital – Inventory Control and EOQ – Return on Investment (ROI) and Return on Equity (ROE) |
| Unit 6 | Resource Mobilization | – Capital Market – Primary – Angel Investor: Features – Venture Capital: Features, Funding |
| Note | There will be one Question Paper with 50 questions, out of which 40 questions need to be attempted. |
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Entrepreneurship (Class 12) Syllabus Breakdown
1. Entrepreneurial Opportunities and Market Research
- Understanding the identification and assessment of business opportunities.
- Conducting market research, analysis, and evaluation.
- Learning techniques for business planning and assessing consumer needs.
2. Business Planning and Resource Mobilization
- Developing business plans, including the structure and necessary components.
- Learning about different resources essential for setting up a business.
- Financing options, funding strategies, and preparing project reports.
3. Enterprise Marketing
- Introduction to marketing strategies, including product, price, place, and promotion.
- Understanding sales strategies, branding, and effective communication.
- Learning customer acquisition, service, and retention strategies.
4. Enterprise Growth Strategies
- Exploring expansion strategies like mergers, acquisitions, and franchising.
- Techniques for growing and scaling a business in competitive markets.
- Analyzing factors that impact business growth, including innovation and risk management.
5. Business Arithmetic
- Financial calculations essential for business planning, including profit, loss, and breakeven analysis.
- Understanding financial ratios, cash flow, and inventory management.
- Learning about balance sheets, income statements, and financial forecasting.
6. Resource Mobilization and Financial Management
- Understanding various sources of funding and capital acquisition.
- Developing a strategy for effective financial management and planning.
- Learning to manage financial resources for sustainability and growth.
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